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Curriculum

A curriculum built to get you hired.

With input from our hiring partners, senior marketers, and veteran career coaches, we’ve designed a curriculum for enabling students to master the skills they need to get hired.

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Set yourself apart from other marketers.

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Hands-on work experience with real businesses

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Career coaching and mentorship from practicing digital marketing professionals

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Instant connections to digital marketing jobs at industry-leading companies

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Lifetime access to our digital marketing community, resources, and mentorship

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Learn and grow with a community of digital marketers.

Whether it is a slack message, hangout, or zoom call, we enable you to get your questions answered instantly by another peer or mentor.

Gain lifetime access to the collective community of digital marketers, guest speakers, program alumni, and mentors.

Our focus is your career goals.

Learn the necessary skills and execute them in the real-world to prepare yourself for today’s job market.

Develop in-demand skills and execute meaningful projects to grow your portfolio through carefully-crafted content, assignments, and frameworks. All built by former CMO’s and practicing digital marketing professionals.

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Course content designed for job readiness.

Our curriculum goes beyond foundational knowledge and gives you a personalized learning plan so you can operate at your desired pace.

You are provided assignments and real-world, hands-on experience in digital marketing so you can set yourself apart from the competition and get the role you want.

Career guidance and support included.

You will receive weekly guidance on researching and preparing for roles during your job hunt.

Connect with Career Mentors that have hired for thousands of digital marketing roles. We give you the right tips, exercises and support you need to be interview and job-ready.

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Start your digital marketing career today.

Accelerator at a glance.

Month 1

Digital Marketing Foundations

Digital Marketing Channels:
  • Digital Analytics
  • Conversion Rate Optimization
  • On-site & Off-site SEO
  • Paid Search
  • Email Marketing/Chatbots
  • Display Ads
  • Social Media Management
  • Paid Social Media
  • Affiliate Marketing
  • Public Relations
  • Influencer Marketing
Digital Marketing Skills:
  • Developing an integrated digital marketing plan
  • Developing a buyer & customer persona
  • Developing marketing funnels
  • Copywriting for emails, ads, blogs & landing pages
  • Productivity
Personal Branding Audit:
  • Resume update
  • Linkedin Profile
  • Personal website / portfolio

Month 2–4

Hands-on Experience

Digital Marketing Experience:
  • Apprenticeship focused on your target digital marketing skills
  • 1x1 coaching from our experienced mentors
Job Readiness:
  • Job search frameworks
  • Exploratory and informational interviews
  • Mock interviews
  • Salary negotiation
  • Networking frameworks

Weekly Schedule.

Sun

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Assignments Due

Mon

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Assigned Projects

Individual

Group

Tue

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Live Sessions

10 a.m. — 12 p.m. ET

7 p.m. — 9 p.m. ET

Wed

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Live Sessions

10 a.m. — 12 p.m. ET

3 p.m. — 6 p.m. ET

Thu

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Live Sessions

10 a.m. — 12 p.m. ET

3 p.m. — 6 p.m. ET

Fri

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Coaching Calls

9 a.m. — 7 p.m. ET

Get started with Accelerator.

Don’t let student loans hold you back. Build the future you want with Acadium's Accelerator program.