When Chelsea Clark first heard about Acadium 2 years ago, she didn’t think much of it. Years later after rediscovering the platform, she decided to give it a shot. A full-time content creator and blog flipper, Chelsea was high on ambition but tight on time.
Chelsea was looking for someone who could give her a hand with content writing and using social media to market her website, herpaperroute.com, a resource for marketing tips, entrepreneur advice, and guidance for new bloggers.
After signing up and creating her profile, Chelsea was surprised at the number of active students in the talent pool. Feeling slightly overwhelmed, she opted to take it slow, starting conversations and narrowing it down to a shortlist of candidates to take into the video interview stage. After speaking to a few more candidates, Chelsea decided to take on two apprentices to work with her.
Chelsea said that she found her and her apprentices ‘clicked’ right away. Because she kept the conversations casual and informal, she made herself open to her apprentices and available for questions and feedback whenever they needed it.
When Chelsea gave her first writing assignment to one of her apprentices, it was their first foray into content marketing and they weren’t sure if they could pull it off. Chelsea decided to dial it back and build her apprentice’s confidence by teaching her more about the process and transferring some of her knowledge as a professional content writer onto her apprentice. When it came time to write, Chelsea says her apprentice, “absolutely killed it,” and ended up taking on a number of content writing tasks throughout the remainder of her apprenticeship.
Because Chelsea offers a course on SEO as part of her business, she was able to provide her apprentices access and work 1-on-1 with them on keyword research before the article writing process began.
To keep the apprentices on track, Chelsea would meet with them for weekly meetings and set them up with projects to work on and training programs to help them develop their skills for upcoming weeks
Chelsea said that mentoring her students was an unexpected joy for her. As opposed to hiring a freelancer, she said that working with an apprentice was more casual and allowed for a friendship to develop over the course of the 3-month apprenticeship.
Thanks to her marketing apprentices, Chelsea was able to save 80 hours each month on her day-to-day tasks, freeing her up to focus on other tasks that attributed directly to sales. As a result, Chelsea was able to generate an additional $5,500 each month for her business.
Published in Experience