Free Course

Content Marketing

The content you publish online affects your branding, audience reach, lead generation, and sales. That’s why content marketing is one of the main pillars of digital marketing. In this course, you’ll learn how to create engaging content that ranks in search engines and gets shared in social media platforms.

Learn for Free

19 lessons, beginner-friendly

Covers

Content marketing basics
Blogging
Videos

For those who want to

Use blogs, online videos, and podcasts to promote a business
Launch a content marketing campaign
Attract a bigger audience for your online content

What you will learn

Content Marketing Basics

Content marketing is all about providing relevant, useful information that helps your audience solve a problem. In this module, you’ll learn how businesses use content marketing to achieve their goals.
1. Benefits of Content Marketing
2. Setting Content Marketing Goals
3. Blogging Basics
4. Visual Content
5. Video Marketing
6. Podcasting
7. Content Distribution
8. Viral Strategies

Blogging

Blogging is the most popular and cost-effective method of reaching an audience online. This module shows you the steps involved in creating a successful blog.
1. Blogging Platforms
2. Blog Topics
3. Writing Posts
4. Blog Images
5. Editorial Calendar

Videos

With online videos, businesses can communicate with their audiences on a deeper level and increase the likelihood of achieving viral success. This module shows the tools and techniques you can use to create high-quality online videos.
1. Recording a Video
2. Creating Videos with the Promo Editor
3. Writing A Script
4. Types of Online Marketing Videos
5. Uploading to YouTube
6. YouTube Video Analytics

Learn for Free

What Acadium students are saying

Emilie Hartung Acadium Apprentice

I have had an amazing experience with Acadium. I have found an incredible apprenticeship from which I have learned a lot and gained a lot of confidence to start my entrepreneurial journey! I loved my mentor, he was always there for me, super helpful and happy to help and give me guidance. So thank you so much Acadium, I was and am still grateful to have found you.
Ray Angelo Villanueva Philippines

ONE OF THE BEST PLATFORMS I'VE JOINED! Acadium truly can help aspiring marketers like me reach our goal and our potential. I just finished my apprenticeship and I'm very happy with the experience. I'm so glad I chose this platform instead of having an online course.
Josh Chapman Canada

I started with Acadium back in July because I was hoping to switch careers. At the time I wasn't certain about unpaid work, but I had nothing but time and it's free, so I figured why not. I have now finished two apprenticeships and I have a job in content creation and SEO. I don't think I would have that right now if it weren't for Acadium.
Shannon Gillespie United States

I wanted to switch careers. Digital Marketing always interested me but I didn't know how to 'break in' to the field. Acadium helped me bridge the gap. I've worked with some wonderful people and learned so much. I've gained a lot of confidence and am loving my new career. Thank you, Acadium. I could never repay you for what you've done for me! xoxo
Brittney Brown Canada

Acadium is a great start if you’re looking for experience in digital marketing. It helped me get the hands on experience I needed, I was lucky as well as the apprenticeship turned into my first digital marketing job. From there I was able to grow professionally and land a full time job at a digital marketing agency.
Sanna Sanneh Gambia

I am so happy to be one of Acadium apprentice. Acadium is the best place I know for anyone to learn and grow the right skills in digital marketing and business development.
Michael Paulyn Canada

Acadium has truly changed my life, something I didn't think was possible during COVID-19. I was able to work for a number of small businesses across the globe and refine my marketing skills. I later signed up for Acadium Plus which has allowed me to network with some awesome like-minded people.
Maria Dela Cruz Philippines

Thank you Acadium for giving me the opportunity to learn and to grow. Learning Digital Marketing without application is a struggle for me. But with your help, I gain more knowledge and confidence in pursuing my career in this field.
Shannon Gillespie United States

I wanted to switch careers. Digital Marketing always interested me but I didn't know how to 'break in' to the field. Acadium helped me bridge the gap. I've worked with some wonderful people and learned so much. I've gained a lot of confidence and am loving my new career. Thank you, Acadium. I could never repay you for what you've done for me! xoxo