Free Course

Marketing Analytics

Minimize the guesswork from your digital marketing campaigns. In this course, you will learn how to use analytics to improve the effectiveness of your marketing campaigns and content. You’ll know what works, so you can refine your marketing strategies and activities.

Learn for Free

12 lessons, beginner-friendly

Covers

Marketing data
Google Analytics
Google Data Studio

For those who want to

Collect data on how your content or marketing campaigns are performing
Use data to inform decisions about how to improve your digital marketing efforts
Compare how you’re doing in relation to your competitors

What you will learn

Marketing Data

Keeping track of marketing data is an important part of growing a business online. In this module, you’ll learn the different tools and strategies you can use to collect and identify the right data for your marketing campaigns.
1. Collecting Data
2. Identifying Key Performance Indicators (KPIs)
3. Site Benchmarks
4. Social Media Benchmarks
5. Content Marketing Benchmarks

Google Analytics

Google Analytics is the industry standard when it comes to collecting data about users on a website. This module will teach you how to use its tools and features to track results and achieve your marketing goals.
1. Setting Up Google Analytics
2. Demo Data
3. Filters
4. Audience Reports
5. Google Analytics Goals

Google Data Studio

Google Data Studio is the most powerful tool for analyzing your Google Analytics data. In this module, you’ll learn how to use it to create in-depth marketing reports.
1. Setting Up Data Studio
2. Creating Reports

Learn for Free

What Acadium students are saying

Emilie Hartung Acadium Apprentice

I have had an amazing experience with Acadium. I have found an incredible apprenticeship from which I have learned a lot and gained a lot of confidence to start my entrepreneurial journey! I loved my mentor, he was always there for me, super helpful and happy to help and give me guidance. So thank you so much Acadium, I was and am still grateful to have found you.
Ray Angelo Villanueva Philippines

ONE OF THE BEST PLATFORMS I'VE JOINED! Acadium truly can help aspiring marketers like me reach our goal and our potential. I just finished my apprenticeship and I'm very happy with the experience. I'm so glad I chose this platform instead of having an online course.
Josh Chapman Canada

I started with Acadium back in July because I was hoping to switch careers. At the time I wasn't certain about unpaid work, but I had nothing but time and it's free, so I figured why not. I have now finished two apprenticeships and I have a job in content creation and SEO. I don't think I would have that right now if it weren't for Acadium.
Shannon Gillespie United States

I wanted to switch careers. Digital Marketing always interested me but I didn't know how to 'break in' to the field. Acadium helped me bridge the gap. I've worked with some wonderful people and learned so much. I've gained a lot of confidence and am loving my new career. Thank you, Acadium. I could never repay you for what you've done for me! xoxo
Brittney Brown Canada

Acadium is a great start if you’re looking for experience in digital marketing. It helped me get the hands on experience I needed, I was lucky as well as the apprenticeship turned into my first digital marketing job. From there I was able to grow professionally and land a full time job at a digital marketing agency.
Sanna Sanneh Gambia

I am so happy to be one of Acadium apprentice. Acadium is the best place I know for anyone to learn and grow the right skills in digital marketing and business development.
Michael Paulyn Canada

Acadium has truly changed my life, something I didn't think was possible during COVID-19. I was able to work for a number of small businesses across the globe and refine my marketing skills. I later signed up for Acadium Plus which has allowed me to network with some awesome like-minded people.
Maria Dela Cruz Philippines

Thank you Acadium for giving me the opportunity to learn and to grow. Learning Digital Marketing without application is a struggle for me. But with your help, I gain more knowledge and confidence in pursuing my career in this field.
Shannon Gillespie United States

I wanted to switch careers. Digital Marketing always interested me but I didn't know how to 'break in' to the field. Acadium helped me bridge the gap. I've worked with some wonderful people and learned so much. I've gained a lot of confidence and am loving my new career. Thank you, Acadium. I could never repay you for what you've done for me! xoxo