Free Course

Public Relations (PR)

Despite the rise of social media and new communication channels, public relations continues to be a crucial part of any marketing toolbox. Many marketing jobs require PR skills. In this course, you will learn the basics of PR, as well as strategies and best practices for incorporating it into a marketing campaign.

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5 lessons, beginner-friendly

Covers

Public relations basics
Pitching the media

For those who want to

Learn the basics of public relations, including key PR terms
Increase a brand’s exposure and credibility
Use both traditional and digital communication media in marketing

What you will learn

Public Relations Basics

Learn the definition of public relations, the value of a campaign, the types of campaigns you can execute, and key PR terms to know.
1. What is Public Relations?
2. The Value of PR

Pitching the media

Learn the basics and best practices for crafting a message to media outlets, bloggers, and influencers. Also learn how to measure your efforts and what tools you can use.
1. Types of Media Pitches
2. Developing Your Media Pitch
3. PR Tools and Measurements

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What Acadium students are saying

Emilie Hartung Acadium Apprentice

I have had an amazing experience with Acadium. I have found an incredible apprenticeship from which I have learned a lot and gained a lot of confidence to start my entrepreneurial journey! I loved my mentor, he was always there for me, super helpful and happy to help and give me guidance. So thank you so much Acadium, I was and am still grateful to have found you.
Ray Angelo Villanueva Philippines

ONE OF THE BEST PLATFORMS I'VE JOINED! Acadium truly can help aspiring marketers like me reach our goal and our potential. I just finished my apprenticeship and I'm very happy with the experience. I'm so glad I chose this platform instead of having an online course.
Josh Chapman Canada

I started with Acadium back in July because I was hoping to switch careers. At the time I wasn't certain about unpaid work, but I had nothing but time and it's free, so I figured why not. I have now finished two apprenticeships and I have a job in content creation and SEO. I don't think I would have that right now if it weren't for Acadium.
Shannon Gillespie United States

I wanted to switch careers. Digital Marketing always interested me but I didn't know how to 'break in' to the field. Acadium helped me bridge the gap. I've worked with some wonderful people and learned so much. I've gained a lot of confidence and am loving my new career. Thank you, Acadium. I could never repay you for what you've done for me! xoxo
Brittney Brown Canada

Acadium is a great start if you’re looking for experience in digital marketing. It helped me get the hands on experience I needed, I was lucky as well as the apprenticeship turned into my first digital marketing job. From there I was able to grow professionally and land a full time job at a digital marketing agency.
Sanna Sanneh Gambia

I am so happy to be one of Acadium apprentice. Acadium is the best place I know for anyone to learn and grow the right skills in digital marketing and business development.
Michael Paulyn Canada

Acadium has truly changed my life, something I didn't think was possible during COVID-19. I was able to work for a number of small businesses across the globe and refine my marketing skills. I later signed up for Acadium Plus which has allowed me to network with some awesome like-minded people.
Maria Dela Cruz Philippines

Thank you Acadium for giving me the opportunity to learn and to grow. Learning Digital Marketing without application is a struggle for me. But with your help, I gain more knowledge and confidence in pursuing my career in this field.
Shannon Gillespie United States

I wanted to switch careers. Digital Marketing always interested me but I didn't know how to 'break in' to the field. Acadium helped me bridge the gap. I've worked with some wonderful people and learned so much. I've gained a lot of confidence and am loving my new career. Thank you, Acadium. I could never repay you for what you've done for me! xoxo