Free Course

Paid Advertising

Learn how to create effective online advertising campaigns for any target audience and product. In this course, you’ll get an overview of the most popular online ad networks and their basic features. You’ll also pick up a few tips on how to get the highest returns on every dollar you spend on advertising.

Learn for Free

23 lessons, beginner-friendly

Covers

Ad networks
Landing pages
Facebook ads
Google ads

For those who want to

Use paid online ads to get more leads and make more sales of a product or service
Make the most of your advertising budget

What you will learn

Ad Networks

Facebook, Twitter, Google, LinkedIn, and Bing are five online advertising platforms that small businesses can use to promote their products and services. This module introduces you to each platform.
1. Facebook Ads
2. Google Ads (formerly AdWords)
3. Twitter Ads
4. LinkedIn Ads
5. Microsoft Advertising (formerly Bing ads)/li>

Landing Pages

A landing page not only tells your users about your product or service, but it also encourages them to take action. In this course, you'll learn how to create high converting landing pages for your ad campaigns.
1. Creating Your Offer
2. Headlines
3. Page Content
4. CTA (Call to Action)
5. Tracking Codes

Facebook Ads

Businesses use Facebook Ads to build brand awareness, increase traffic, and generate leads. In this course, you'll discover why Facebook is the best option for advertising products and services on social media.
1. Facebook Business Manager
2. Facebook Pixel
3. Researching Your Audience
4. Facebook Ad Types
5. Creating Your First Campaign
6. Ad Creatives

Learn for Free

What Acadium students are saying

Emilie Hartung Acadium Apprentice

I have had an amazing experience with Acadium. I have found an incredible apprenticeship from which I have learned a lot and gained a lot of confidence to start my entrepreneurial journey! I loved my mentor, he was always there for me, super helpful and happy to help and give me guidance. So thank you so much Acadium, I was and am still grateful to have found you.
Ray Angelo Villanueva Philippines

ONE OF THE BEST PLATFORMS I'VE JOINED! Acadium truly can help aspiring marketers like me reach our goal and our potential. I just finished my apprenticeship and I'm very happy with the experience. I'm so glad I chose this platform instead of having an online course.
Josh Chapman Canada

I started with Acadium back in July because I was hoping to switch careers. At the time I wasn't certain about unpaid work, but I had nothing but time and it's free, so I figured why not. I have now finished two apprenticeships and I have a job in content creation and SEO. I don't think I would have that right now if it weren't for Acadium.
Shannon Gillespie United States

I wanted to switch careers. Digital Marketing always interested me but I didn't know how to 'break in' to the field. Acadium helped me bridge the gap. I've worked with some wonderful people and learned so much. I've gained a lot of confidence and am loving my new career. Thank you, Acadium. I could never repay you for what you've done for me! xoxo
Brittney Brown Canada

Acadium is a great start if you’re looking for experience in digital marketing. It helped me get the hands on experience I needed, I was lucky as well as the apprenticeship turned into my first digital marketing job. From there I was able to grow professionally and land a full time job at a digital marketing agency.
Sanna Sanneh Gambia

I am so happy to be one of Acadium apprentice. Acadium is the best place I know for anyone to learn and grow the right skills in digital marketing and business development.
Michael Paulyn Canada

Acadium has truly changed my life, something I didn't think was possible during COVID-19. I was able to work for a number of small businesses across the globe and refine my marketing skills. I later signed up for Acadium Plus which has allowed me to network with some awesome like-minded people.
Maria Dela Cruz Philippines

Thank you Acadium for giving me the opportunity to learn and to grow. Learning Digital Marketing without application is a struggle for me. But with your help, I gain more knowledge and confidence in pursuing my career in this field.
Shannon Gillespie United States

I wanted to switch careers. Digital Marketing always interested me but I didn't know how to 'break in' to the field. Acadium helped me bridge the gap. I've worked with some wonderful people and learned so much. I've gained a lot of confidence and am loving my new career. Thank you, Acadium. I could never repay you for what you've done for me! xoxo