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Free Course

Content Marketing

The content you publish online affects your branding, audience reach, lead generation, and sales. That’s why content marketing is one of the main pillars of digital marketing. In this course, you’ll learn how to create engaging content that ranks in search engines and gets shared in social media platforms.

19 lessons, beginner-friendly


  • Content marketing basics
  • Blogging
  • Videos

For those who want to

  • Use blogs, online videos, and podcasts to promote a business
  • Launch a content marketing campaign
  • Attract a bigger audience for your online content

What you will learn

  • Content Marketing Basics

    Content marketing is all about providing relevant, useful information that helps your audience solve a problem. In this module, you’ll learn how businesses use content marketing to achieve their goals.

    1. Benefits of Content Marketing
    2. Setting Content Marketing Goals
    3. Blogging Basics
    4. Visual Content
    5. Video Marketing
    6. Podcasting
    7. Content Distribution
    8. Viral Strategies
  • Blogging

    Blogging is the most popular and cost-effective method of reaching an audience online. This module shows you the steps involved in creating a successful blog.

    1. Blogging Platforms
    2. Blog Topics
    3. Writing Posts
    4. Blog Images
    5. Editorial Calendar
  • Videos

    With online videos, businesses can communicate with their audiences on a deeper level and increase the likelihood of achieving viral success. This module shows the tools and techniques you can use to create high-quality online videos.

    1. Recording a Video
    2. Creating Videos with the Promo Editor
    3. Writing A Script
    4. Types of Online Marketing Videos
    5. Uploading to YouTube
    6. YouTube Video Analytics

What Acadium students are saying

Kick-start your marketing career