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Free Course

Digital Marketing

What is digital marketing and how does it work? This foundational course introduces you to small business and marketing concepts. After completing these brief lessons, you’ll be able to converse intelligently about marketing. You’ll also understand what goes into marketing plans and campaigns.

15 lessons, beginner-friendly


  • Business basics
  • Marketing basics

For those who want to

  • Explore a digital marketing career
  • Launch your own digital marketing business
  • Promote your own products and services with digital marketing

What you will learn

  • Business Basics

    Understanding how small businesses work is the first step to becoming a successful marketer. In this course, you'll gain valuable insight into the inner workings of small businesses.

    1. Lesson 1: Intro To Acadium
    2. Lesson 2: Small Businesses
    3. Lesson 3: Target Markets
    4. Lesson 4: Niche Markets
    5. Lesson 5: Value Proposition
    6. Lesson 6: SWOT Analysis
    7. Lesson 7: Customer Journey Maps
    8. Lesson 8: Business Growth
  • Marketing Basics

    Every business needs a marketing strategy to build awareness and attract customers. This course will explain which strategies work and which ones don't.

    1. Lesson 1: Marketing terms
    2. Lesson 2: Return on Investment (ROI)
    3. Lesson 3: Marketing mix
    4. Lesson 4: Types of Media
    5. Lesson 5: SMART Goals
    6. Lesson 6: Measuring data
    7. Lesson 7: Conversion funnels

What Acadium students are saying

Kick-start your marketing career