Skip to content

Free Course

Marketing Analytics

Minimize the guesswork from your digital marketing campaigns. In this course, you will learn how to use analytics to improve the effectiveness of your marketing campaigns and content. You’ll know what works, so you can refine your marketing strategies and activities.

12 lessons, beginner-friendly


  • Marketing data
  • Google Analytics
  • Google Data Studio

For those who want to

  • Collect data on how your content or marketing campaigns are performing
  • Use data to inform decisions about how to improve your digital marketing efforts
  • Compare how you’re doing in relation to your competitors

What you will learn

  • Marketing Data

    Keeping track of marketing data is an important part of growing a business online. In this module, you’ll learn the different tools and strategies you can use to collect and identify the right data for your marketing campaigns.

    1. Collecting Data
    2. Identifying Key Performance Indicators (KPIs)
    3. Site Benchmarks
    4. Social Media Benchmarks
    5. Content Marketing Benchmarks
  • Google Analytics

    Google Analytics is the industry standard when it comes to collecting data about users on a website. This module will teach you how to use its tools and features to track results and achieve your marketing goals.

    1. Setting Up Google Analytics
    2. Demo Data
    3. Filters
    4. Audience Reports
    5. Google Analytics Goals
  • Google Data Studio

    Google Data Studio is the most powerful tool for analyzing your Google Analytics data. In this module, you’ll learn how to use it to create in-depth marketing reports.

    1. Setting Up Data Studio
    2. Creating Reports

What Acadium students are saying

Kick-start your marketing career