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Free Course

Public Relations (PR)

Despite the rise of social media and new communication channels, public relations continues to be a crucial part of any marketing toolbox. Many marketing jobs require PR skills. In this course, you will learn the basics of PR, as well as strategies and best practices for incorporating it into a marketing campaign.

5 lessons, beginner-friendly


  • Public relations basics
  • Pitching the media

For those who want to

  • Learn the basics of public relations, including key PR terms
  • Increase a brand’s exposure and credibility
  • Use both traditional and digital communication media in marketing

What you will learn

  • Public Relations Basics

    Learn the definition of public relations, the value of a campaign, the types of campaigns you can execute, and key PR terms to know.

    1. What is Public Relations?
    2. The Value of PR
  • Pitching the media

    Learn the basics and best practices for crafting a message to media outlets, bloggers, and influencers. Also learn how to measure your efforts and what tools you can use.

    1. Types of Media Pitches
    2. Developing Your Media Pitch
    3. PR Tools and Measurements

What Acadium students are saying

Kick-start your marketing career