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Free Course

Social Media Marketing

Social media marketing is one of the main facets of digital marketing. In this course, you’ll discover how to market businesses using some of the most popular modern social media platforms.

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35 lessons, beginner-friendly

Covers

  • Facebook
  • Twitter
  • Instagram
  • Google
  • Yelp
  • LinkedIn

For those who want to

  • Set up social media profiles
  • Create and publish social media posts
  • Know tips and tricks to stand out on social media
  • Save time on social media

What you will learn

  • Facebook

    Facebook is the world’s most popular social media platform. This makes it a powerful marketing tool for businesses that want to reach target audiences. In this module, you’ll discover how businesses use the platform to increase brand awareness, get leads, and make sales.

    1. Lesson 1: Creating an Account
    2. Lesson 2: ABC Facebook Strategy
    3. Lesson 3: Researching Posts
    4. Lesson 4: Facebook Video Marketing
    5. Lesson 5: Facebook Post Captions
    6. Lesson 6: Scheduling Posts With Hootsuite
    7. Lesson 7: Responding to Comment

  • Twitter

    Twitter is an excellent marketing platform for businesses that want to target audiences with shared interests. In this module, you’ll learn about the strategies and tools you can use to get the most out of the platform.

    1. Lesson 1: Setting up a Twitter Profile
    2. Lesson 2: Creating Hashtags For Tweets
    3. Lesson 3: Adding Images to Tweets
    4. Lesson 4: Retweeting Content
    5. Lesson 5: Scheduling With Hootsuite

  • Instagram

    With Instagram, you can reach a large audience using a variety of visual posts. In this course, you'll discover the best tips and strategies for increasing your ROI on Instagram.

    1. Lesson 1: Setting Up Your Instagram Account
    2. Lesson 2: Color Palette
    3. Lesson 3: Types Of Posts
    4. Lesson 4: Taking Photos
    5. Lesson 5: Instagram Captions
    6. Lesson 6: Instagram Hashtags
    7. Lesson 7: Content Curation
    8. Lesson 8: Creating Stories
    9. Lesson 9: Posting Schedule
    10. Lesson 10: Measuring Engagement

  • Google

    Businesses that have a Google listing receive more views and local search traffic than those that don’t. In this module, you’ll discover how to leverage Google’s My Business platform for any business.

    1. Lesson 1: Claim Your Business
    2. Lesson 2: Add a Listing to Google Maps
    3. Lesson 3: Managing User Reviews
    4. Lesson 4: Reporting Users

  • Yelp

    Millions of people log into Yelp every day to leave reviews about businesses they’ve visited, or to read reviews about businesses they’re considering. As a marketer, you need to know how to get people to leave positive reviews and how to respond to negative user feedback. This module teaches you how to do all that.

    1. Lesson 1: Yelp Account Setup
    2. Lesson 2: Optimizing Your Profile
    3. Lesson 3: Yelp Reviews
    4. Lesson 4: Yelp Photos

  • LinkedIn

    LinkedIn is the leading social media platform for businesses and professionals. In this module, you’ll learn how to use LinkedIn to grow your audience and connect with leads and prospects.

    1. Lesson 1: Introduction to LinkedIn
    2. Lesson 2: Optimizing Your LinkedIn Profile
    3. Lesson 3: Building Your Brand Organically
    4. Lesson 4: User Engagement
    5. Lesson 5: LinkedIn Groups
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What Acadium students are saying

  • Emilie Hartung
    Emilie Hartung Acadium Apprentice

    I have had an amazing experience with Acadium. I have found an incredible apprenticeship from which I have learned a lot and gained a lot of confidence to start my entrepreneurial journey! I loved my mentor, he was always there for me, super helpful and happy to help and give me guidance. So thank you so much Acadium, I was and am still grateful to have found you.

  • Ray Angelo Villanueva
    Ray Angelo Villanueva Philippines

    ONE OF THE BEST PLATFORMS I'VE JOINED! Acadium truly can help aspiring marketers like me reach our goal and our potential. I just finished my apprenticeship and I'm very happy with the experience. I'm so glad I chose this platform instead of having an online course.

  • Josh Chapman
    Josh Chapman Canada

    I started with Acadium back in July because I was hoping to switch careers. At the time I wasn't certain about unpaid work, but I had nothing but time and it's free, so I figured why not. I have now finished two apprenticeships and I have a job in content creation and SEO. I don't think I would have that right now if it weren't for Acadium.

  • Shannon Gillespie
    Shannon Gillespie United States

    I wanted to switch careers. Digital Marketing always interested me but I didn't know how to 'break in' to the field. Acadium helped me bridge the gap. I've worked with some wonderful people and learned so much. I've gained a lot of confidence and am loving my new career. Thank you, Acadium. I could never repay you for what you've done for me! xoxo

  • Brittney Brown
    Brittney Brown Canada

    Acadium is a great start if you’re looking for experience in digital marketing. It helped me get the hands on experience I needed, I was lucky as well as the apprenticeship turned into my first digital marketing job. From there I was able to grow professionally and land a full time job at a digital marketing agency.

  • Sanna Sanneh
    Sanna Sanneh Gambia

    I am so happy to be one of Acadium apprentice. Acadium is the best place I know for anyone to learn and grow the right skills in digital marketing and business development.

  • Michael Paulyn
    Michael Paulyn Canada

    Acadium has truly changed my life, something I didn't think was possible during COVID-19. I was able to work for a number of small businesses across the globe and refine my marketing skills. I later signed up for Acadium Plus which has allowed me to network with some awesome like-minded people.

  • Maria Dela Cruz
    Maria Dela Cruz Philippines

    Thank you Acadium for giving me the opportunity to learn and to grow. Learning Digital Marketing without application is a struggle for me. But with your help, I gain more knowledge and confidence in pursuing my career in this field.

  • Shannon Gillespie
    Shannon Gillespie United States

    I wanted to switch careers. Digital Marketing always interested me but I didn't know how to 'break in' to the field. Acadium helped me bridge the gap. I've worked with some wonderful people and learned so much. I've gained a lot of confidence and am loving my new career. Thank you, Acadium. I could never repay you for what you've done for me! xoxo

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