Social Media Marketing
Social media marketing is one of the main facets of digital marketing. In this course, you’ll discover how to market businesses using some of the most popular modern social media platforms.
- Set up social media profiles
- Create and publish social media posts
- Know tips and tricks to stand out on social media
- Save time on social media
What you will learn
Facebook is the world’s most popular social media platform. This makes it a powerful marketing tool for businesses that want to reach target audiences. In this module, you’ll discover how businesses use the platform to increase brand awareness, get leads, and make sales.
- Lesson 1: Creating an Account
- Lesson 2: ABC Facebook Strategy
- Lesson 3: Researching Posts
- Lesson 4: Facebook Video Marketing
- Lesson 5: Facebook Post Captions
- Lesson 6: Scheduling Posts With Hootsuite
- Lesson 7: Responding to Comment
Twitter is an excellent marketing platform for businesses that want to target audiences with shared interests. In this module, you’ll learn about the strategies and tools you can use to get the most out of the platform.
- Lesson 1: Setting up a Twitter Profile
- Lesson 2: Creating Hashtags For Tweets
- Lesson 3: Adding Images to Tweets
- Lesson 4: Retweeting Content
- Lesson 5: Scheduling With Hootsuite
With Instagram, you can reach a large audience using a variety of visual posts. In this course, you'll discover the best tips and strategies for increasing your ROI on Instagram.
- Lesson 1: Setting Up Your Instagram Account
- Lesson 2: Color Palette
- Lesson 3: Types Of Posts
- Lesson 4: Taking Photos
- Lesson 5: Instagram Captions
- Lesson 6: Instagram Hashtags
- Lesson 7: Content Curation
- Lesson 8: Creating Stories
- Lesson 9: Posting Schedule
- Lesson 10: Measuring Engagement
Businesses that have a Google listing receive more views and local search traffic than those that don’t. In this module, you’ll discover how to leverage Google’s My Business platform for any business.
- Lesson 1: Claim Your Business
- Lesson 2: Add a Listing to Google Maps
- Lesson 3: Managing User Reviews
- Lesson 4: Reporting Users
Millions of people log into Yelp every day to leave reviews about businesses they’ve visited, or to read reviews about businesses they’re considering. As a marketer, you need to know how to get people to leave positive reviews and how to respond to negative user feedback. This module teaches you how to do all that.
- Lesson 1: Yelp Account Setup
- Lesson 2: Optimizing Your Profile
- Lesson 3: Yelp Reviews
- Lesson 4: Yelp Photos
LinkedIn is the leading social media platform for businesses and professionals. In this module, you’ll learn how to use LinkedIn to grow your audience and connect with leads and prospects.
- Lesson 1: Introduction to LinkedIn
- Lesson 2: Optimizing Your LinkedIn Profile
- Lesson 3: Building Your Brand Organically
- Lesson 4: User Engagement
- Lesson 5: LinkedIn Groups
What Acadium students are saying
Acadium is a fabulous platform if you are starting out with digital marketing. You can choose a specialty, improve your knowledge with their courses and find the right mentor for you.
I love this app! Very useful for aspiring Freelancers like me. Their short courses are very informative and accessible.
Acadium has created the best possible experience for marketing professionals all over the globe. Their courses have motivated professionals to continue their learning journey to build on new skills and stand out from other in the industry. The platform is so intuitive and user-friendly with the best-of-breed technology.
I am so happy to be one of Acadium apprentice. Acadium is the best place I know for anyone to learn and grow the right skills in digital marketing and business development. I already gain real time working experience with real businesses and have access to training and mentorship that no university can provide.
I joined Acadium to gain practical experience in Digital Marketing. The platform provided a lot of courses to learn and the opportunity to work with 2 amazing mentors. I will say it is a great choice for anyone looking to get experience in Digital Marketing.
If there is a free online place that you can learn Digital Marketing from zero to hero, Acadium is the place! Everything is structured perfectly, straight to the point and with very well organized content. Acadium is the best, give it a try and you fall in love with it!
Acadium has truly changed my life, something I didn't think was possible during COVID-19. I was able to work for a number of small businesses across the globe and refine my marketing skills. I later signed up for Acadium Plus which has allowed me to network with some awesome like-minded people.
Thank you Acadium for giving me the opportunity to learn and to grow. Learning Digital Marketing without application is a struggle for me. But with your help, I gain more knowledge and confidence in pursuing my career in this field.
I have had an amazing experience with Acadium. I have found an incredible apprenticeship from which I have learned a lot and gained a lot of confidence to start my entrepreneurial journey! I loved my mentor, he was always there for me, super helpful and happy to help and give me guidance. So thank you so much Acadium, I was and am still grateful to have found you.
ONE OF THE BEST PLATFORMS I'VE JOINED! Acadium truly can help aspiring marketers like me reach our goal and our potential. I just finished my apprenticeship and I'm very happy with the experience. I'm so glad I chose this platform instead of having an online course.
I started with Acadium back in July because I was hoping to switch careers. At the time I wasn't certain about unpaid work, but I had nothing but time and it's free, so I figured why not. I have now finished two apprenticeships and I have a job in content creation and SEO. I don't think I would have that right now if it weren't for Acadium.
Acadium is a great start if you’re looking for experience in digital marketing. It helped me get the hands on experience I needed, I was lucky as well as the apprenticeship turned into my first digital marketing job. From there I was able to grow professionally and land a full time job at a digital marketing agency.
I am so happy to be one of Acadium apprentice. Acadium is the best place I know for anyone to learn and grow the right skills in digital marketing and business development.