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Acadium Plus Curriculum

How we get you hired in 12 modules

The last job search course you’ll ever need. Get the personalized coaching and accountability you need to identify areas of improvement, correct them, and get hired.

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Is Acadium Plus right for you?

Who it's for

  • Motivated marketers that want to start their career, and not just land a job. This program will require a significant amount of accountability and independent execution from every student.
  • Students that have marketable skills - have done some digital marketing training and some level of hands-on experience. This program is designed to help you level up your digital marketing channel skills and develop your personal brand to best represent your experience to land interviews and job offers.

Who it's not for

  • Marketers looking for a 'quick fix' to get any marketing job
  • Someone that can not commit to 10–20 hours of hard work per week
  • Someone looking for a marketing skills bootcamp
  • Marketers seeking just another certification

A course designed for every marketer

All that’s needed is 10–20 hours a week of free time and the motivation to get a full-time marketing role.

Level 1

Requirements

You have certifications or coursework experience, but limited hands-on experience (eg. completed Acadium coursework).

Most helpful aspects of the course

Skills training recorded sessions by a former CMO, portfolio building assignments, premium apprenticeship opportunity, group and 1x1 coaching.

Level 2

Requirements

You have 1-3 months of hands on experience (eg. started or completed an apprenticeship).

Most helpful aspects of the course

Premium apprenticeship opportunity, portfolio building assignments, personal brand optimization, group and 1x1 coaching.

Level 3

Requirements

You have 3+ months of hands on experience (eg. you’ve completed two apprenticeships).

Most helpful aspects of the course

Personal brand optimization, resume preparation, mock interviews, career pathing, group and 1x1 coaching.

Explore the curriculum

The Acadium Plus curriculum is self-paced, which means you can fit it into your busy schedule and advance or progress when you’re able. The curriculum consists of over 12 on-demand modules that provide you with deeper courses that will help you develop key digital marketing channel skills. Plus there are modules focused on job search techniques guaranteed to help you generate interviews and job offers.

Module 0

Pre-work

  • Access granted once you commit to the program
  • Complete behavioural assessment
  • Access community and virtual classroom

Module 1

Personal Brand Set Up

  • Linkedin profile review
  • Resume review
  • Create asset bank (linktr.ee)

Module 2

Owned Media

  • 11 video courses
  • On Demand Content: Website, Organic Social Media, Email, Content
  • Hands-on assignment included
  • Assignment options: Complete an audit template

Module 3

Paid Media

  • 4 video courses
  • On Demand Content: Paid Search, Paid Social, Sponsorships
  • Hands-on assignment included
  • Assignment options: Complete an audit template

Module 4

Earned Media

  • 2 video courses
  • On Demand Content: PR, Affiliate Marketing, Influencers
  • Hands-on assignment included
  • Assignment options: Complete an marketing plan outline

Module 5

Marketing Job Search Tech Stack Review

  • How to prepare the right research for marketing job interviews
  • How to create Value Assets that will help you stand out
  • Develop your personalized marketing interview templates

Module 6

Building Your Job Search Plan

  • Gain clarity in the steps you will take to secure interviews and offers within 90 days
  • Develop a personalized action plan to keep you accountable and making progress

Module 7

Job Searching: Selective Networking

  • Learn techniques that will result in conversations with the right people at the companies you want to work for
  • Over 30 outreach messaging templates to save you hours of time

Module 8

Job Searching: Interview Preparation

  • Learn techniques for developing questions hiring managers will remember
  • Create an interview notes document that will get you call backs.
  • Learn how to save hours in your interview process

Module 9

Job Searching: Interview Performance & Follow Up

  • Access the complete guide of interview questions - just for marketers
  • Learn what should - and should not - be in your thank you email

Module 10

Job Searching: Negotiation

  • Learn how to ‘make the ask’
  • Learn how to increase your earning potential by 20%+
  • Create a personalized ‘negotiables’ checklist

Module 11

Schedule Mock Interviews

  • Culminate your learning through recorded mock interview sessions
  • Develop confidence through practice of your interview performance
  • Get instructor and student feedback on your performance

Module 12

Schedule Mock Interviews

  • Culminate your learning through recorded mock interview sessions
  • Develop confidence through practice of your interview performance
  • Get instructor and student feedback on your performance

Bonus Module

Bonus Marketing Career Content

  • How to create effective, integrated marketing strategies & plans
  • How to become a Freelancer / Agency owner
  • Leveraging OKRs, KPIs & Targets to manage campaign performance
  • Developing Personas to understand your target audiences
  • Over 10 assignments and templates to develop your strategic marketing skills

Acadium Plus’ curriculum content is supported by input from top-tier companies

Weekly Schedule

Sun

Work on Apprenticeship, Assignments & Exercises

Mon

Work on Apprenticeship, Assignments & Exercises

1-on-1 Career Coaching

Tue

Live Group Coaching

11:00 a.m. – 1:00 p.m. EST

1-on-1 Career Coaching

Wed

Work on Apprenticeship, Assignments & Exercises

1-on-1 Career Coaching

Thu

Live Group Coaching

11:00 a.m. – 1:00 p.m. EST

1-on-1 Career Coaching

Fri

Work on Apprenticeship, Assignments & Exercises

1-on-1 Career Coaching

Outcomes when you complete all your modules

Digital marketing job offers, help with salary negotiation, and the start of a long term successful career in the right niche of digital marketing for you.

Pre-scheduled interviews with hiring partners that include everything from exciting startups to Fortune 500 companies and blockbuster agencies.

Stronger confidence in asking and answering memorable marketing job interview questions.

Accountability guardrails to ensure you follow through and make progress.

More confidence, and share-worthy portfolio assets, in your core marketing skills and most competent digital marketing channels.

Group exercises, peer reviews and feedback.