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A curriculum built to get you hired

With input from our hiring partners, senior marketers, and veteran career coaches, we’ve designed a curriculum for enabling students to master the digital marketing skills they need to get hired.

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Set yourself apart from other marketers

Hands-on work experience with real businesses

Career coaching and mentorship from practicing digital marketing professionals

Instant connections to digital marketing jobs at industry-leading companies

Lifetime access to our digital marketing community, resources, and mentorship

Program Overview

Refine your personal brand, get the right hands-on digital marketing experience, and start getting paid for your marketing excellence.

Week 0

  • Build course foundations. You understand the why, how and what for the entire course.

Week 1

  • Develop your personalized learning plan for the course.
  • Refine your personal brand pillars.

Week 2

  • The social media landscape. Developing a meaningful social media strategy and understanding the tactics that matter.
  • Copywriting frameworks.

Week 3

  • Paid search. Learn effective keyword research, campaign builds, and performance optimization.
  • Preparing for your apprenticeship.

Week 4

  • On-page and off-page SEO. Learn which elements to focus on for traction in organic search rankings.
  • Copywriting frameworks.

Week 5

  • Website audits. Landing pages & Conversion Rate Optimization. Learn how to deconstruct the value of any website and ways to increase meaningful conversions.
  • Start apprenticeship 1

Week 6–7

  • Email Marketing & Messaging platforms. Learn how marketers get email messages to inboxes, not spam folders.

Week 8–9

  • Public relations, reputation management.
  • Affiliate and Influencer Marketing. Learn how to create and leverage effective earned media campaigns.

Week 10–11

  • Persona Development and Digital Strategy. Learn the two frameworks that will prepare you for success in developing a digital marketing plan.

Week 12–13

  • Public relations, reputation management.
  • Job searching and networking.
  • Freelancing & Agency Ownership
  • Securing a marketing role or your first 3 freelance clients.

Week 14–15

  • Acing the Marketing Interview process
  • Recruiters & References
  • Develop your own Marketing Interview Prep Kit.

Week 16–19

  • Group project. Work with a small team to develop a functional digital marketing plan for a business in need.
  • Start apprenticeship 2

Week 20–23

  • Student Pitch assignments. Get practice articulating your value, pitching clients, presenting marketing plans.

Week 24–26

  • Inspiration. Preparation. Execution. Hear from other marketers that have been in your shoes. Polish up your resume. Focus on execution of your job/client plans.

Week 0

  • Build course foundations. You understand the why, how and what for the entire course.

Week 2

  • The social media landscape. Developing a meaningful social media strategy and understanding the tactics that matter.
  • Copywriting frameworks.

Week 4

  • On-page and off-page SEO. Learn which elements to focus on for traction in organic search rankings.
  • Copywriting frameworks.

Week 6–7

  • Email Marketing & Messaging platforms. Learn how marketers get email messages to inboxes, not spam folders.

Week 10–11

  • Persona Development and Digital Strategy. Learn the two frameworks that will prepare you for success in developing a digital marketing plan.

Week 14–15

  • Acing the Marketing Interview process
  • Recruiters & References
  • Develop your own Marketing Interview Prep Kit.

Week 20–23

  • Student Pitch assignments. Get practice articulating your value, pitching clients, presenting marketing plans.

Week 1

  • Develop your personalized learning plan for the course.
  • Refine your personal brand pillars.

Week 3

  • Paid search. Learn effective keyword research, campaign builds, and performance optimization.
  • Preparing for your apprenticeship.

Week 5

  • Website audits. Landing pages & Conversion Rate Optimization. Learn how to deconstruct the value of any website and ways to increase meaningful conversions.
  • Start apprenticeship 1

Week 8–9

  • Public relations, reputation management.
  • Affiliate and Influencer Marketing. Learn how to create and leverage effective earned media campaigns.

Week 12–13

  • Public relations, reputation management.
  • Job searching and networking.
  • Freelancing & Agency Ownership
  • Securing a marketing role or your first 3 freelance clients.

Week 16–19

  • Group project. Work with a small team to develop a functional digital marketing plan for a business in need.
  • Start apprenticeship 2

Week 24–26

  • Inspiration. Preparation. Execution. Hear from other marketers that have been in your shoes. Polish up your resume. Focus on execution of your job/client plans.

Program content supported by input from top tier companies to ensure timely and relevant skills.

Weekly Schedule

Sun

Assignments due

Mon

Live sessions

10a.m.–12p.m. EST

Tue

Live sessions

10a.m.–12p.m. EST

Wed

Live sessions

10a.m.–12p.m. EST

Thu

Coaching calls

9a.m.–7p.m. EST

Fri

Coaching Calls

9 a.m. — 7 p.m. ET

markisa

The Acadium Plus program helped me start a career in a competitive field. The mentors are dedicated and the community is supportive.

Markisha “Kisha” Velazquez Acadium Plus Graduate Digital Marketing Manager, Ignite Spot Accounting

Instant interviews with hiring partners

Acadium Talent Hub members let Acadium Plus students skip the application process and go directly into interviews. We have over 20 leading agencies, eCommerce businesses, and startups looking specifically for Acadium Plus graduates. They help shape the curriculum as though they’re training their internal employees and prepare you to start a career at their company.

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Guest speakers from top digital marketing roles and companies

josh-garofalo
Josh Garofalo

Founder, SwayCopy

zahra-kagalwalla
Zahra Kagalwalla

Talent Acquisition Manager, Acceleration Partners

eric-siu
Eric Siu

CEO, ClickFlow

milly-beebee
Milly Beebee

Senior SEM Specialist, Tinuiti

liz-koenig
Liz Koenig

Social Media & PR Manager, Accenture

jacqueline-wallace
Jacqueline Wallace

Operations Manager, SEER Interactive